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SDSU’s General Marketing Degree Completion Program will show you how products, services, and brands are developed, distributed, priced, promoted, and sold. Through online courses led by SDSU’s expert instructors, you’ll acquire the skills you need to become an asset to virtually any business.
About the program
Learn how to build marketing campaigns that will drive sales and increase revenue for your business by earning your B.S. in General Marketing through SDSU’s online degree completion program. Developed with the help of SDSU’s renowned Fowler College of Business, you’ll focus on developing comprehensive marketing strategies designed to work in a global business world. Whether you’re interested in sales, digital advertising, or account management, you’ll build the foundational knowledge you need to launch your career in business marketing.
Estimated Cost
Min. Completion Time
Course FormatSDSU’s Online Marketing Degree Completion Program is designed for students who have started, but not finished, a four-year undergraduate program and want to earn a degree in marketing. By accepting some or all of the credits that you’ve already earned from your previous education, this degree completion program can help you earn your marketing degree from SDSU in just two years of intensive online courses.
Program is perfect for...
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Marketing is an essential part of every business, which means there are many employment opportunities for marketing graduates. Some of the more common career opportunities include:
Sales and Sales Management
Brand Management
Marketing Research
Market Analytics
Retail
Advertising
Digital and Social Media Management
Media Planning And Buying
Communications
Account Planning And Management
You’ll learn how to develop, implement, and analyze marketing strategies that are designed for organizations in a variety of fields and industries. On-campus marketing program graduates have found employment with some of the top names in the business world, including Facebook, Apple, Adobe, Boeing, and Walt Disney Studios.
SDSU’s General Marketing Degree Completion Program is held entirely online, which makes it ideal for working professionals and students who can’t attend courses on a college campus. Upon graduation, you’ll receive the same valuable degree as SDSU’s on-campus students — a Bachelor of Science in Business Administration with a General Marketing Major from San Diego State University.
What you can learn
Earning your B.S. in General Marketing Degree online will help you to understand buyer and seller behavior within the context of an overall market environment. You’ll build your foundational marketing skills through online courses that focus on a wide range of topics, such as::
Communications Strategies
Market Research and Reporting
Market Analytics
Sales Management
Consumer Relations
Direct Marketing
Marketing Tools and Technologies
Global Marketing Strategies
You’ll learn how to market goods and services across all types of channels, including direct mail, broadcast and print advertising, Internet and interactive media, catalogs, telemarketing, and digital advertising. You’ll also focus on the importance of branding and how to build a brand’s image from the ground up, and how to build marketing campaigns that drive conversions.
You’ll examine the relationship between business and marketing, and you’ll learn how to manage stakeholder expectations while producing results that your clients are satisfied with. You’ll also learn how to construct informed marketing strategies that are based on metrics and data analytics using the latest tools and technologies in the marketing world.
Outcomes
Labor Analysis
B.S. Graduate in Marketing — Nationwide
Job Postings
Last 12 months
1,148,160
Projected Growth
Over 10 years
+8.45%
Salary Range
Average
$47,000-$99,000
Source: BLS & Burning Glass Technologies, 2020
Job Postings
Non-Technical Sales
Marketing Specialists
Client Support and Sales
Communications and Public Relations
Merchandising
Projected Employment Growth (2019-2028)
Non-Technical Sales
Marketing Specialists
Client Support and Sales
Communications and Public Relations
Merchandising
A general marketing Bachelor's degree from SDSU will prepare you to launch a fulfilling marketing career in many different settings. In the past year, there were more than 1 million jobs across the country seeking applicants who have an undergraduate degree in marketing, and those numbers are projected to increase by more than 8% over the next decade. According to the Bureau of Labor Statistics, salaries for those holding a B.S. in Marketing can range from $47,000 for entry-level positions, to nearly $100,000 for those who pair their degree with more than six years of professional experience.
Why Should You Choose Us?
Reputation
SDSU’s Fowler College of Business is a top-100 U.S. business school, and a top-50 public business school, according to U.S. News & World Report. Your courses are taught online by the same faculty and lecturers that on-campus business and marketing courses with the Fowler College of Business. By pairing an exceptional online curriculum with their extensive professional experience, your instructors will turn the virtual classroom into a two-year masterclass in advanced marketing techniques.
Accessibility
This General Marketing Online Degree Program is designed to help you earn a valuable degree from a reputable university without putting your life on hold. Millions of students across the country have started their college education without earning a degree or a credential. For many, life got in the way — some have full- or part-time jobs, families, and other obligations. This program gives you the opportunity to finish your degree without sacrificing those responsibilities.
Global Perspective
The future of marketing is global. With rapidly-growing markets in areas outside of the United States, businesses must learn how to cast a wider net. Your curriculum will place an extra emphasis on teaching you how to develop marketing strategies for the global marketplace using the Internet and other digital channels, which will help your organization engage with audiences from all over the world.